Digitalization is currently breaking up structures that have remained unchanged for decades and is leading – at least temporarily – to chaotic developments. Currently, a variety of terms such as e.B. Industry 4.0, Internet of Things, Artificial Intelligence, Machine Learning, etc. are discussed in science and practice, often without knowing the exact definition and demarcation from each other. As digitization experts, we know all these developments and technologies in detail. We helped a worldwide leading manufacturing company shed light on this chaos, analyze the respective opportunities and risks per technology in depth and derive implications for business models. We helped them to get a detailed Roadmap for the next AI/ML projects to implement in order to improve their productivity and their revenues and reduce their costs. We are also partnering with them to put this Roadmap into action by developping these intelligent applications.